How To Market Your Music More Effectively
Knowing how to advertise your music is without a doubt THE most important thing that you can do for your music business and your music career all together. You know it’s something that must be handled and if you’re not making efforts to understand how exactly to market your music better then you ought to know that, at the very least, nothing serious will ever happen in your music business career.
The first thing to ask yourself is if you’re currently managing the standard elements of a highly effective music marketing campaign.
What do I mean by this?
To begin it is important to assess where you’re at right now and determine if you know and understand exactly what the basic components of a highly effective music marketing campaign are? Let’s face it, if you plan on creating a name for yourself in the music industry it’s important to realize you’ll be investing a lot of your personal time and money into your music career. If you are certain your absolute goal is to mold your music talents right into a true “music business” and you also have no doubts concerning the career path you’ve chosen… then you’ll wish to be as efficient and productive since you can possibly be.
Most indie bands and musicians whether from the Rock, Hip Hop, Folk or any genre for that matter, tend to work on just a few of the three essential requirements of effective music marketing. For instance most musicians are great at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have grown to be stupid simple for today’s musician.
On the other hand, requesting the sale is occasionally handled effectively but tends to be approached hap-hazardly and without a formula or the necessary accompanying awareness campaigns. This lack-luster approach will dampen the efforts of even the hardest working bands and musicians in the industry. Unfortunately, applying only one and even two of these key components minus the essential third aspect in a music marketing campaign won’t bring in maximum returns for the time invested. This just isn’t how to market music effectively.
Don’t get me wrong, getting the name on the market and partaking in conversations with fans can be cool, even self gratifying and it’s much better than not doing some thing, but imagine how much more effective you’d be if you visited work on these essential marketing areas of your music business armed with a formula and a pin-point focused purpose.
THE PERFECT SOLUTION IS To Ineffective Music Marketing
The bottom line is that whenever you break down the intricacies on how to market your music effectively, it becomes apparent that as a musician, it is critical to discipline yourself to concentrate on the elements that are most productive for your music business growth. Virtual Reality Broken down in an an easy task to follow process these elements of music marketing and music promotion essentially consist of a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound as well as your identity. Take the steps essential to communicate your musical message to them. All you do should create a knowledge for you and your music always. Approach this with precision and a firm direction as well as your music business foundation will undoubtedly be solidified for years to come.
Step #2 – Connect with Your Audience: I mentioned earlier how stupid simple it is to connect with fans today. Instagram, Facebook, Twitter, YouTube and the countless other online “hangouts” make this process a breeze. Once you have laid the initial groundwork and you’ve made your audience aware of exactly what you have to offer, focus on maintaining those important on-going relationships together with your fans, the media and the all important music business contacts you collect on the way. Your fans and contacts want to know you are for real. That you care about them. You are here for the long-haul. Making connections using them and keeping them involved with your growth process will ensure this happens for you personally.
Step #3 – Sell Your Stuff (Require the sale): This one is vital. Unless you have products to sell… you do not have a music business. Working to create a steady, consistent cash flow for your music business is paramount to your long-term success. Entice fans to invest their money and buy your stuff and the rest of your music marketing processes will flow and flourish so much easier.
Yes! It’s EASIER IN THEORY
I recognize that it’s simpler to talk about these exact things than it is to make them happen in your job but this is what the music business is focused on so incorporating these procedures into your music business campaign is crucial, or you merely won’t last long enough to make dent in the music world.
And that’s not what we wish for your music career… is it?
Again, it might seem easy enough to map these things out on paper but the truth is that a lot of bands and musicians will find a hundred and one ways to screw this up.
You’ll either spend too much time on creating awareness and connecting with your audience but then neglect to ask for the sale. Or you’ll ask for the sale way to often and forget about connecting together with your people. I mentioned earlier that it’s cool to get all gung-ho, get busy, and head on out there and do a bunch of music marketing, but if you’re not touching all three components of this process on how best to market music, then you’re missing the boat and much more importantly… you’re fans will not be “feeling” your vibe. They just won’t connect to you on a deeper level. Without connection, there is no sales and without sales, you do not have a music business.
Don’t BELONG TO the Marketing Music Business Trap
You’ve seen them. They’re everywhere. Lame pr announcements that musicians love to distribute nowadays. These press releases are posted and sent to my inbox on a daily basis with headlines like: “Johnny Come Lately, the most recent Album Release from the 123 HOW EXACTLY TO Rock & Roll Band”. Just do it… admit it. You’ve probably sent out something like this yourself at once or another.
Unfortunately there are some problems with this spray and pray technique that will be blatantly obvious when you stack up a headline like this against my 3 step process. See the news release handles the “Creating Awareness” aspect and even touches lightly on the “Selling Your Stuff” step nonetheless it fails to connect and that my friend is a no no. It’s 100% self interested and sadly, it’ll fail every time it’s used.
Fans and media see through this. All of the band wants may be the money. For some unknown reason the band is expecting us to at once over to the link contained in their press release and go through the buy button. But where’s the connection? What about the awareness we are in need of BEFORE they ask for the sale?
How To Market Your Music More Effectively